Cheaper than Gorgias, and people say so unprompted
The comparison that comes up over and over: Richpanel does what Gorgias does, at a much lower price. Multiple ecommerce operators say they switched or stayed specifically because Gorgias pricing felt "insane" while Richpanel delivered similar or better results. One brand called it "as good as Gorgias and a fraction of the price."
AI and automation are the pitch, and mostly land
Richpanel 2.0 leans hard into AI-driven ticket deflection and automated CX workflows, and users largely back that up — one merchant described it as the fastest way to deploy an AI support team. Automation and "white glove setup" get singled out as stronger than competitors. There's some skepticism about whether the AI agent is fully mature yet, but the overall read is positive.
Onboarding is DIY-friendly
Setup gets praised as fast and approachable even for non-technical founders — one 8-figure brand owner did 80% of onboarding solo in half an hour. Integrations with existing tools and workflows (exporting tickets into training docs, building dashboards) come up as genuine time-savers.
Where it stumbles
Pricing isn't universally loved — one team says they cut costs 75% by leaving for a competitor, and there's chatter about a shift toward ticket-volume-based pricing that worries smaller accounts. Account/billing issues (like getting locked out of the app over a payment dispute with no support contact) show up as a real pain point when things go wrong.
Bottom line
For ecommerce brands weighing Gorgias, Richpanel shows up as the value pick with genuine AI muscle — strong on cost, automation, and support responsiveness, with occasional friction on billing and newer pricing models.